Brand and website realignment leads to 300% increase in traffic.
EventSphere specializes in the management and logistics of hospitality accommodations for the meeting and events industry, utilizing years of experience and cutting-edge technology. As the company neared its 5 year anniversary, it needed a brand refresh with sharpened messaging and more sophisticated visuals to accurately reflect the company’s confident brand.
Though EventSphere maintained an online presence, it did not promote the company's considerable experience in the industry; nor did it adequately feature the company's offerings. The website was also dated technically and visually and was not being used at all as a central part to their marketing communications.
Marjoram recognized the lack of visual and messaging clarity in EventSphere’s communications overall, as well as the importance of driving client interaction through the company’s website.
EventSphere’s website must act as the company’s best salesperson. While prospects are browsing the site, it must lead them to the answers and content they’re looking for. It must monitor the activity of prospects and deliver metrics that will lead to success. Marjoram’s solution was to assume the responsibility for their website and manage all aspects of their communications channels. These included:
• Message development
• Content development (news, articles, page content, video)
• Web design and development
• Analytics and SEO
• Direct mail (creative and implementation)
• Marjoram increased EventSphere’s site traffic by 300%
• Streamlined their RFP process
• Helped increase their close rate by 50%.