As a B2B marketing consultancy for industrial brands, we understand that the right fit is essential to the success of any client-agency relationship.
Just because we understand your challenges or industry doesn't automatically qualify us as a good fit. Here are some questions that should help answer if we are good for each other:
Are you a marketing director?
As a marketing manager or director, you are responsible for moving the needle at the front lines of sales and marketing. You are overworked and under-resourced, and the list of things to do is only getting longer. You need to connect corporate branding to product marketing—often with competing priorities, perspectives, and motivations.
Are you an industrial or ingredient brand?
Is your product or service invisible to an end user? Do you market the piece that makes the whole better? Do you need help stepping out of the shadows and into the spotlight, into the place where relevant stories are heard and understood? We see you, we hear you, and we know how to help your potential customers see you, too.
Do you have a complex B2B story to tell?
The structure of your organization is complex and the products and services you support have a technical story to tell. Your product and sales teams need real, tangible communications that leverage the big brand idea but also speak directly to the immediate needs and concerns of their customers and their consumers.
Do you value our thinking, or our time?
What you need is a fresh perspective to the challenges you face. What we bring is a deep understanding of those challenges and how to address them. And our time is the most valuable asset we have, so we don't sell it in predetermined chunks. We sell our thinking and expertise. And we work to help you solve those challenges, no matter how long it takes.
If this sounds like a fit for you then let's have a conversation about how we can help.
Marjoram is my go-to agency. They are critical to all my marketing and communication activities as well as my sanity.