Industrial brands set themselves apart by focusing on what they make possible.
How do you market possibility?
What's so tough about marketing strategy? Just figure out what you want to achieve and the best way to get there, right?
The blueprint gets much more complex for successfully bringing new, sophisticated B2B products to market. Does the market perceive you in a positive or negative way? (Or not at all?) What work challenges make sleep fitful for your buyers? What messages will get the attention of your ideal customers? How much will this marketing cost, and what should you expect in return?
Industrial brands face additional strategy complexity. You must understand the needs of both your customers and their customers who are the ultimate end users.
The Marjoram team invests in truly understanding our business and how we operate internally. For almost ten years, they have become an extension of our own marketing department helping us turn insights into ideas that have a huge impact on our goals and objectives.
We help you focus on what you make possible.
With a proven framework to analyze audience concerns, current perceptions, and expected outcomes, we create a messaging platform that fits within the guardrails of your corporate brand and brings the best ideas to life across the right communication channels.