It all starts by creating the marketing activities that deliver results.
Most B2B companies measure marketing tactics by activity.
“How often are we posting on LinkedIn? Can we do a video like this competitor? Let’s advertise to ‘get our name out there.’ We should write more blog posts.”
Doing tactical stuff feels satisfying and productive. But activity is only as good as the results and possibilities it creates.
At Marjoram we only care about doing the things that align with a solid strategy, purpose and objective. Anything else just wastes valuable time and money.
From the idea to the implementation, Marjoram gets it. They get us. They bring a unique perspective to the challenges we face that focus on our business goals and objectives.
Director of Marketing Communications
Smart execution delivered through a strategic foundation.
We will help make sense of it all with you. Mapping out what you need to succeed, assessing the market and competitive realities, and framing out your customers’ pain points through effective messaging. Sorting through all the complex details for you until they become simple.
Marjoram produced an online/offline touchscreen application that allowed prospects and current customers to interact with product information by self-selecting criteria.