The Agency Dating Game: Finding Your Ideal B2B Marketing Agency Partner
Marketing directors supporting industrial and ingredient B2B brands are in charge of product marketing plans, important business goals and expansive strategic responsibilities. Their plates are clearly full. Talented and dedicated marketing leaders find a way to get the work done. However, getting it done is no easy task. Too often, managing a corporate industrial…
Don’t Burn Down Your B2B Corporate Website Yet
Set the Stage for an Impactful Refresh of Your Industrial or Ingredient Brand Site Your corporate website is your flagship digital marketing instrument. Are you using it to its full potential? Too few B2B industrial and ingredient brands take sufficient advantage of the substantial digital marketing capabilities their websites offer. Your site should actively help…
How to Create a Surefire B2B Industrial or Ingredient Brand Marketing Content Process
A productive, disciplined and efficient content development process is a surefire way to support your B2B product marketing and brand awareness efforts. But, creating standout content is easier said than done for marketing teams supporting industrial and ingredient brands. The process can quickly turn unruly, with too many voices vying for input. Find out…
Why You Should Embrace a More Consultative Approach to B2B Marketing
In a highly competitive marketplace, companies providing industrial and ingredient B2B solutions must focus on delivering value your competitors can’t. Brands that adopt a more consultative approach — establishing themselves as expert providers of solutions, rather than just makers of products — stand a better chance of creating more meaningful, lasting and profitable customer relationships. …
Overcome Corporate Website Constraints to Market Effectively
Does your corporate website help you market your product solutions? For many B2B marketers, or at least those willing to offer an honest opinion, the answer is often a firm “no.” A corporate website serves a number of purposes for ingredient and industrial brands in the B2B sector. The site unifies numerous divisions, products and…
How B2B Industrial Brands Can Infuse Their Messaging with Empathy
“Never assume people will understand how your brand can change their lives. Tell them.” — Donald Miller, Building a StoryBrand It’s tempting, even natural, to see your brand as the hero of its own brand story. For many ingredient and industrial brands, the hero label is a welcome one. Who wouldn’t want a reputation for…
Complexity Kills: How to Simplify Your Industrial Brand Message
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs For many B2B industrial and ingredient brands, complexity is an admirable, cherished value — even a source…
How Industrial Brands Can Use Video Content Marketing (On Any Budget)
There’s a reason video content is highly compelling. Science says that 65% of us are visual learners. And our brains process images — moving or still — 60,000 times faster than text. Simply put, it’s just easier to get attention with video. Marketers have known this for quite a while. According to a 2022 State…
How to Win Internal Approval for Your B2B Product Messaging Campaigns
Imagine that feeling in the pit of your stomach when a pitch you’ve sunk considerable time and resources into has just crashed and burned. Maybe you don’t have to imagine. If you’ve been a part of a marketing pitch gone wrong, you remember the experience viscerally. The reason a lot of product marketing strategies fail…
Create Killer B2B Product Marketing Campaigns in 5 Steps
The outside perspective an external agency provides can be invaluable in helping to refocus your product marketing strategy. At Marjoram, we rely on a 5-step process to ideate, create and execute product marketing campaigns that resonate with B2B buyers and deliver results: Discover Distill Define Deliver Delight The same process can help your product…