INSIGHTS

Fresh perspectives, ideas and opinions

6 Tips For an Effective Global Marketing Campaign

Is your organization a global one, or is it getting ready to expand internationally? Here are some great tips to turn your global marketing campaign into a resounding success.

1. Know your audience.
Just because a marketing strategy works in the United States doesn’t mean it’s going to be successful overseas.

6 Ways You Could (and Should) Put Video Into Your Marketing

Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.

Using Email to Send a Message that Matters

In a world that Twitter, Facebook, and Instagram seem to dominate, it’s easy to look at email as an old-fashioned tool for promoting your business. However, to be a truly effective marketer, you’ll want to use every tool at your disposal.

6 Tips for a Successful Trade Show Exhibition

Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.

Welcome Account Manager Angie Villalba

Marjoram Creative is happy to announce the newest member of the team, Angie Villalba. Responsible for Account Management and Client Services, Angie brings her experience with healthcare, technology and corporate events into our fold.

Marjoram Wins Four 2015 Communicator Awards

We recently won four 2015 Communicator Awards*, including the Gold Award of Excellence, for our corporate communications work.
We’re thrilled our work won. We work hard for our clients, and we like to be judged on the effectiveness of that work, not just on the fact that it looks good.

5 Digital Strategy Tips: Putting your business objectives first.

Understand the ways different technologies are used by your customers. And understand your target audience and your buyer profile and processes. Can YouTube, Vimeo, Tumblr, Pinterest, LinkedIn, Instagram and the like better help your buyers make the decisions you want them to make?

The 6 Laws of Customer Experience

Much like the three laws that govern and describe almost all of physics, there are a set of six fundamental truths about how customer experience operates. And whether we know them or are acutely aware of them, they’re operating like software underneath the marketing programs we develop. Marketing might get you new customers, but if you’re not looking after the customer experience, what’s the point?

We Have Moved

Marjoram bids a fond farewell to Howell Mill Road, our regular eateries and our hamsters that kept the communications running at the old office. We’re very excited about our new digs located off Hammond in Sandy Springs.

Cracking the Trophy Kid Code

There is a statistic for everything you ever wanted to know about the coveted Millennial consumer. These 18-34 year olds were born into a technologically-fueled era that has resulted in the explosion of Big Data. Information about Millennials’ preferences, desires, habits and inclinations has been collected, analyzed and dissected in the quest to get inside their heads and into their pockets.