Are you framing the solution or the problem?
Your messaging must address their unique pain, too—not just your specific awesome.
BUILDING RAPPORT Chances are you don’t personally know your potential client, so picking up the phone and just talking one of your old college buddies into a professional blind date isn’t an option – but that shouldn’t stop you from understanding their problems and how you can help them. One thing you do definitely know:…
Are You an Ingredient Brand?
Ingredient Brands: The things that make things better. What they are, why it matters, and how to market them more effectively.
To put it plainly, “ingredients” are the parts or components (chips, adhesives, algorithms) that power a product (computers, packaging, search).
Trade show planning post-pandemic?
A go-to guide for ingredient brands for when(ever) events come back
It’s been a rough few months for the exhibition business. Not only the organizations and exhibit companies involved in trade shows, but also the component technology companies that rely on trade shows to create visibility for their brands, products, or technologies. Whenever they come back (and I believe it will be sooner rather than later), trade shows will again present an excellent opportunity to bring visibility to your company, grow your business, and build customer engagement.
Launching an ingredient brand overseas?
A go-to guide for launching your component technology abroad
Are you getting ready to launch (or relaunch) a product or technology internationally? If so, here are some great tips to turn your marketing strategy into a resounding success.
Are you focused on the customer experience?
A go-to guide for ingredient brands
Much like the three laws of motion that govern general physics, there’s a set of six fundamental truths about how the customer experience operates for ingredient brands–or any brand, for that matter. And whether we know these truths or not, they’re operating like software underneath every marketing program we develop.
Are you considering video for your ingredient product?
A go-to guide for including video in your marketing strategy.
Videos are a great way to inform and interact with your audience, especially when you’re an ingredient technology. They have the ability to make the highly complex easier to understand, and they’re extremely flexible—they can demonstrate a process or encourage a quick understanding of your component technology and what it makes possible. So, how should you be using this powerful medium to engage your audience?
An ingredient brand manifesto.
What do you make (possible)?
We get / We build / We ignite ingredient brands. We see the piece that makes the whole better. We know how to help your customers see it, too. We help ingredient manufacturers step out of the shadows and into the spotlight, into the place where they tell relevant stories about what they make possible….
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