Fresh perspectives, ideas and opinions
Is your organization a global one, or is it getting ready to expand internationally? Here are some great tips to turn your global marketing campaign into a resounding success.
1. Know your audience.
Just because a marketing strategy works in the United States doesn’t mean it’s going to be successful overseas.
Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.Read More
Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.Read More
We recently won four 2015 Communicator Awards*, including the Gold Award of Excellence, for our corporate communications work.
We’re thrilled our work won. We work hard for our clients, and we like to be judged on the effectiveness of that work, not just on the fact that it looks good.
Understand the ways different technologies are used by your customers. And understand your target audience and your buyer profile and processes. Can YouTube, Vimeo, Tumblr, Pinterest, LinkedIn, Instagram and the like better help your buyers make the decisions you want them to make?Read More
Much like the three laws that govern and describe almost all of physics, there are a set of six fundamental truths about how customer experience operates. And whether we know them or are acutely aware of them, they’re operating like software underneath the marketing programs we develop. Marketing might get you new customers, but if you’re not looking after the customer experience, what’s the point?Read More
There is a statistic for everything you ever wanted to know about the coveted Millennial consumer. These 18-34 year olds were born into a technologically-fueled era that has resulted in the explosion of Big Data. Information about Millennials’ preferences, desires, habits and inclinations has been collected, analyzed and dissected in the quest to get inside their heads and into their pockets.Read More