How B2B Brands Can Use Video Content Marketing (On Any Budget)
There’s a reason video content is highly compelling. Science says that 65% of us are visual learners. And our brains process images – moving or still – 60,000 times faster than text. Simply put, it’s just easier to get attention with video. Marketers have known this for quite a while. According to a 2022 State…
Are you considering video for your industrial product?
A go-to guide for including video in your marketing strategy.
Videos are a great way to inform and interact with your audience, especially when you’re an ingredient technology. They have the ability to make the highly complex easier to understand, and they’re extremely flexible—they can demonstrate a process or encourage a quick understanding of your component technology and what it makes possible. So, how should you be using this powerful medium to engage your audience?
Fresh Perspectives
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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