With few exceptions, printed B2B product catalogs have gone the way of the rotary phone and floppy disk — all relics of the past. The product catalog is just one of many B2B industrial and ingredient brand marketing elements that must make the digital shift. When industrial companies are in the early stages of adopting a…
A go-to guide for including video in your marketing strategy.
Videos are a great way to inform and interact with your audience, especially when you’re an ingredient technology. They have the ability to make the highly complex easier to understand, and they’re extremely flexible—they can demonstrate a process or encourage a quick understanding of your component technology and what it makes possible. So, how should you be using this powerful medium to engage your audience?
A newsletter we send every other Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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