What we think.

Fresh perspectives and musings from Marjoram

The Agency Dating Game: Finding Your Ideal B2B Marketing Agency Partner  

Marketing directors supporting industrial and ingredient B2B brands are in charge of product marketing plans, important business goals and expansive strategic responsibilities. Their plates are clearly full.   Talented and dedicated marketing leaders find a way to get the work done. However, getting it done is no easy task. Too often, managing a corporate industrial…

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How to Create a Surefire B2B Industrial or Ingredient Brand Marketing Content Process 

A productive, disciplined and efficient content development process is a surefire way to support your B2B product marketing and brand awareness efforts.  But, creating standout content is easier said than done for marketing teams supporting industrial and ingredient brands. The process can quickly turn unruly, with too many voices vying for input.   Find out…

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