What we think.

Fresh perspectives and musings from Marjoram

Beyond Personas: Understanding your audience so well, it’s like you read their mind.

What’s the difference between knowing your audience, and understanding them?

If you’re like us, you’re now spending most of your working hours at home. During this time of home-based social distancing, you might be running into your neighbors a bit more than usual. If you know your neighbor, you can quickly summarize the most basic information about them if asked: name, profession, marital status, number…

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Are you framing the solution or the problem?

Your messaging must address their unique pain, too—not just your specific awesome.

BUILDING RAPPORT Chances are you don’t personally know your potential client, so picking up the phone and just talking one of your old college buddies into a professional blind date isn’t an option – but that shouldn’t stop you from understanding their problems and how you can help them. One thing you do definitely know:…

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Are You an Ingredient Brand?

Ingredient Brands: The things that make things better. What they are, why it matters, and how to market them more effectively.

Are You an Ingredient Brand?

To put it plainly, “ingredients” are the parts or components (chips, adhesives, algorithms) that power a product (computers, packaging, search).

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Launching your product brand overseas?

A go-to guide for launching your component technology abroad.

Launching an ingredient brand overseas

Are you getting ready to launch (or relaunch) a product or technology internationally? If so, here are some great tips to turn your marketing strategy into a resounding success.

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Are you focused on the customer experience?

A go-to guide for industrial brands.

Customer Experience

Much like the three laws of motion that govern general physics, there’s a set of six fundamental truths about how the customer experience operates for ingredient brands–or any brand, for that matter. And whether we know these truths or not, they’re operating like software underneath every marketing program we develop.

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