What we think.

Fresh perspectives and musings from Marjoram

How to Create a Surefire B2B Industrial or Ingredient Brand Marketing Content Process 

A productive, disciplined and efficient content development process is a surefire way to support your B2B product marketing and brand awareness efforts.  But, creating standout content is easier said than done for marketing teams supporting industrial and ingredient brands. The process can quickly turn unruly, with too many voices vying for input.   Find out…

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Create Killer B2B Product Marketing Campaigns in 5 Steps 

5 Steps for Killer Content

The outside perspective an external agency provides can be invaluable in helping to refocus your product marketing strategy. At Marjoram, we rely on a 5-step process to ideate, create and execute product marketing campaigns that resonate with B2B buyers and deliver results:   Discover Distill  Define Deliver Delight The same process can help your product…

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