Create Killer B2B Product Marketing Campaigns in 5 Steps 

April 19, 2022 / Marjoram

5 Steps for Killer Content

The outside perspective an external agency provides can be invaluable in helping to refocus your product marketing strategy. At Marjoram, we rely on a 5-step process to ideate, create and execute product marketing campaigns that resonate with B2B buyers and deliver results:  

  1. Discover
  2. Distill 
  3. Define
  4. Deliver
  5. Delight

The same process can help your product marketing teams strengthen their campaigns. B2B product marketing campaigns don’t have to be hard. Optimize your product marketing strategy in 5 easy steps.

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A newsletter we send every other Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.

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