April 19, 2022 / Marjoram
The outside perspective an external agency provides can be invaluable in helping to refocus your product marketing strategy. At Marjoram, we rely on a 5-step process to ideate, create and execute product marketing campaigns that resonate with B2B buyers and deliver results:
- Discover
- Distill
- Define
- Deliver
- Delight
The same process can help your product marketing teams strengthen their campaigns. B2B product marketing campaigns don’t have to be hard. Optimize your product marketing strategy in 5 easy steps.
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Fresh Perspectives
A newsletter we send every other Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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