What’s the difference between knowing your audience, and understanding them?
If you’re like us, you’re now spending most of your working hours at home. During this time of home-based social distancing, you might be running into your neighbors a bit more than usual. If you know your neighbor, you can quickly summarize the most basic information about them if asked: name, profession, marital status, number…
A go-to guide for when(ever) events come back.
It’s been a rough few months for the exhibition business. Not only the organizations and exhibit companies involved in trade shows, but also the component technology companies that rely on trade shows to create visibility for their brands, products, or technologies. Whenever they come back (and I believe it will be sooner rather than later), trade shows will again present an excellent opportunity to bring visibility to your company, grow your business, and build customer engagement.
A go-to guide for including video in your marketing strategy.
Videos are a great way to inform and interact with your audience, especially when you’re an ingredient technology. They have the ability to make the highly complex easier to understand, and they’re extremely flexible—they can demonstrate a process or encourage a quick understanding of your component technology and what it makes possible. So, how should you be using this powerful medium to engage your audience?
A newsletter we send every other Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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