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INSIGHTS

Fresh perspectives, ideas and opinions

Breaking the Code

You can’t go very far these days without running into a QR (Quick Response) code. Using QR codes can be a great way to engage your audience–turning them from passive viewer to active participant–but there are many things to consider before jumping on the bandwagon and assuming that “If you place it, they will come.”…

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So Now We’re Cool… Right?

So the cool kids at Microsoft have recently released their new logo for Windows 8. On first impression I have mixed feelings about this new mark. Maybe it’s the preconceived notion that I have about what a Windows logo should be, or maybe it’s the complete departure from their multi-colored, dimensional logos that threw me…

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