INSIGHTS

Fresh perspectives, ideas and opinions

Cracking the Trophy Kid Code

There is a statistic for everything you ever wanted to know about the coveted Millennial consumer. These 18-34 year olds were born into a technologically-fueled era that has resulted in the explosion of Big Data. Information about Millennials’ preferences, desires, habits and inclinations has been collected, analyzed and dissected in the quest to get inside their heads and into their pockets.

5 Reasons You May Need a Content Management System

A CMS system comes with great power and great responsibility.

Marjoram Earns 4 Communicator Awards

The logo for Simply Managed I.T. won Gold for Corporate Identity/Logo and Silver for Corporate Identity/Design, while Marjoram Creative’s logo and UtiliQuest’s corporate promotional video both received Gold Awards of Excellence in their respective categories.

Pollock Commercial Engages Marjoram For New Identity

Marjoram has developed a new corporate identity for commercial real estate firm Pollock Commercial and will soon help them launch a new website. Pollock Commercial is headquartered in Atlanta and provides a full spectrum of brokerage and consulting services for owners and users of office, retail and industrial properties.

Love at First Symbol

The Oxford English Dictionary added a symbol to its collection of over 45,000 words…

Going for Gold with an Olympic Brand

The London 2012 Olympic Games began with a bang two weeks ago and has become—contrary to NBC’s best efforts—the most watched Olympic Games ever..

Two Logos Selected For Logolounge 7

Marjoram Creative is proud to announce that two logos were selected for the seventh book in the the LogoLounge series. The logos selected were for the Woop Woop Wine & Dine Club and Palmetto Threads (an embroidery company).

Twitter Hatches a New Bird

Twitter recently dropped their well known lowercase “t” and updated their bird icon of six years. The new, more simplyfied look is based on three overlapping circles, referencing the themes of connection and intersection generated by social networks.

Logo Trends for 2012

Created by Bill Gardner, LogoLounge.com is an inspirational resource we’ve been using for years to help with the initial stages of research for every logo project. Each year, they study thousands of logos and hand-pick the ones they believe have emerged as up and coming trends. The resulting annual Trend Report is a great way…

The Art of Underpainting

A person’s taste in art can range from traditional to contemporary and everything in between. But there’s one thing we can all agree on: without it, our lives would be fairly drab. So on a recent family spring break trip to Charleston we took our two older children, Aidan (9) and Molly (7), to a…