Marketing Clarity for Complex B2B Brands

What do you make (possible)?

October 13, 2022 / Marjoram

We see the piece that makes the whole better.
We know how to help your customers see it, too.

We help complex B2B brands step out of the shadows and into the spotlight, into the place where they tell relevant stories about what they make possible.

Marjoram Manifesto

Does Tide list a bunch of chemical ingredients on the front label – or do they simply promise clean, fresh clothing? Does BMW speak to each component in the engine – or do they bring it all together to promise the ultimate driving experience?

What do you make possible?
We get that. We champion that. We build on that. We visualize that.
We make the difference between getting noticed and being ignored.

Some complex B2B brands try to be vaguely aspirational. Others focus only on technical details. Meanwhile, their product and sales teams are talking to potential customers every day. They need real, tangible stories that speak directly to the immediate needs and concerns of these customers—and the customers’ consumers.

We help complex B2B brands simplify their stories. Stories that get noticed because they’re told in the language of the customer. Stories that lead to understanding. Understanding leads to engagement. Engagement leads to action.

We are B2B brand messaging experts.
We have a proven framework to analyze current perceptions, desired outcomes and audience concerns and needs. We clarify a messaging platform that best fits the prospect needs, product values, and brand promise—in that order. And we apply those messages visually, bringing the ideas to life across all tactical channels.

It’s time, complex brands.
It’s time to speak beyond what you have, beyond what you do.
It’s time to tell the story about what you make possible.
It’s time to bring your brand to life.

It’s time to simplify your story.

Fresh Perspectives

A newsletter we send every other Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.

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