We help complex B2B brands clarify, distill, and simplify their stories.
B2B brands need more than complex language to break through. They need messaging that tightly aligns with the business objectives of their brand. That’s why we only start on the strategic side of any project, working with your team to align stakeholders and clarify goals before the first tactic is ever produced.
We provide an outside perspective, unbiased strategy, and creative intelligence to help B2B marketers be seen, heard, and understood.
Take the first step toward a more effective messaging.
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Take the first step toward a more effective product message.
We help B2B marketers frame better stories.
Most B2B brands focus on what they make. But what does your product make possible? We champion that. We highlight that. We build on that. We visualize that.
How we do it.
Message framing sets you apart by focusing on what your brand, product or service makes possible.
You create trust by being helpful, not by selling. You demonstrate an intention to help customers by focusing on their problems - not your own awesomeness. Message framing finds that empathetic core and articulates it across every marketing touchpoint. The best messaging educates prospects quickly, creates interest, and generates leads—in that order.
Strategy: Message Framing
[ APPROX. COST $30k+ ]*
Timeframe: 4-6 Weeks
We provide the playbook (guidelines) to help create better tactical execution.
*Timing and cost depend on complexity
I’ve happily worked with Marjoram for over 15 years, with multiple organizations. Their deep understanding of my issues and their vast network of resources are invaluable to me. They care about my success, and it shows in their work ethic and their attitude towards me.