marketing clarity for industrial brands
Don't burn down your B2B website just yet.
Before you torch your website—and long before you start collecting proposals to fix it— get a quick (and free!) outside perspective on what works and what doesn't.
Price: $0
*for a limited time
Take the first (free) step toward a more effective web presence.
Fill out the form below and we’ll take you to our free diagnostic questions.
DIGITAL DIAGNOSTIC If your website isn’t performing like it used to, it's time to assess it.
More than just building brand awareness, your B2B website should be actively creating demand for your products and services, too.
Our free diagnostic considers your website's effectiveness in five key areas:
Purpose
The foundational reason your website exists. Why do you have one? What is it supposed to be doing for your organization? Everything about your site must align with those goals. Without this clear purpose, there's nothing to assess.
Message
The sweet spot for great messaging is at the intersection of customer need and your expertise. But effective messaging requires more than a “If you build it, they will come” philosophy. You need to communicate that you have the solution to their problem. Quickly.
Structure
Structure can be defined as the user experience (UX) or the user interface (UI). It’s the “user flow” of the website. What are users supposed to be doing? Is it obvious? Is the site intuitive for them to navigate? Clarity is critical.
Content
Content can be defined as everything that communicates with the user. Is it in line with the messaging? Does it align with the audience’s needs? Does it communicate clearly and with purpose, or is it unnecessarily complex?
Style
Good appearances are subjective. You can, however, form objective opinions about whether a site's visual style aligns with its audience, message, or market. Is the design dated, complex, or just entirely misaligned?
Don’t light it. Right it.
Fill out the form above.
We promise, there's no catch.
We'll take you to our questionnaire.
Based on your answers, we’ll share a brief summary of our opinions. (We have lots.)
You may now burn down your site. (In some cases, we'll even hand you the matches.)
We went in asking for a new website. We left with a redefined brand, clear messaging, and a fresh perspective on what makes us unique. Funny how you don't know what you really need until you work with true experienced professionals who care...and they are amazing at what they do.
It is hard to put into words how impactful they truly are, but it is well worth the money if you are looking to grow or scale your business in this competitive market.
Lisa Munter - Founder, CEO
Knitt
“If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.”
~ Red Adair ~
An expert opinion on what works and what doesn’t could mean the difference between starting on the right foot and starting over.