Launching a new brand at scale.

Columbia Basin Bioscience

Columbia Basin Bioscience combines the gifts of nature with the unparalleled production experience of third generation farming to establish one of the largest, vertically integrated, single-site CBD production facilities in the world.

CBB-branding-logo
CBB-branding-icons

From soil to oil and beyond.

The Challenge:

This new organization needed everything. A name, a story that captured the scale and commitment of who they are, and a brand that could scale rapidly with them as they grew.

The Solution:

In the process of researching the organization, the competition, and the marketplace, Marjoram quickly realized the fragmented CBD industry was crying out for a reliable supply chain offering consistency, quality, and scale.

Through a combination of research, messaging, brand development, and digital strategy, Marjoram created:

  • A name focusing on the organization’s physical location.
  • A messaging framework of “Uncompromised Purity. Unprecedented Scale.”
  • A logomark featuring organic elements and the letter “C”.
  • A visual identity system built to adapt to the organization’s growth needs.
  • Collateral, including a capabilities brochure, tradeshow support, and print advertising.
  • An overview video highlighting the organization’s location and their uncommon vertical integration.
  • A launch strategy including PR and social media content.

The Results:

A strong identity and brand message that positions the organization for immediate growth via marketing and sales support speaking to the uniqueness of the organization and the integrity of their products.

 

Get our insights

Get occasional updates as new insights are posted.

We asked Marjoram to help us develop a brand launch strategy and the tactical steps necessary to begin our marketing plans. It’s been a great partnership – they continue to deliver a fast, first-class creative and service.

Co-Founder, Columbia Basin Bioscience