Fresh thinking applied

Solvay & Cytec: Together they are more.

Integrated campaign introduces aerospace market to a new name. When Solvay acquired Cytec, they became the world’s second-largest materials supplier serving the aerospace market. Cytec had enjoyed years of leadership in the industry and as a result had developed deep ties with key decision makers in aerospace.

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Branding with heart creates lasting community ties.

Branding with heart creates lasting community ties. In 2015, Quest Diagnostics joined forces with Solstas, a diagnostic laboratory with deep roots in the Greensboro community. The new Solstas Quest brand partnered with the American Heart Association to become an annual sponsor the local AHA Heart Walk.

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Money management app represents big business for small screens

Money management app represents big business for small screens. The Money Network Mobile App is an account management tool for Money Network® cardholders that gives them quick access to their Account information at anytime. This version of the app was a significant upgrade from the original launch.

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