Is your organization a global one, or is it getting ready to expand internationally? Here are some great tips to turn your global marketing campaign into a resounding success.
1. Know your audience.
Just because a marketing strategy works in the United States doesn’t mean it’s going to be successful overseas.
In a world that Twitter, Facebook, and Instagram seem to dominate, it’s easy to look at email as an old-fashioned tool for promoting your business. However, to be a truly effective marketer, you’ll want to use every tool at your disposal.Read More
Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.Read More
We recently won four 2015 Communicator Awards*, including the Gold Award of Excellence, for our corporate communications work.
We’re thrilled our work won. We work hard for our clients, and we like to be judged on the effectiveness of that work, not just on the fact that it looks good.
Understand the ways different technologies are used by your customers. And understand your target audience and your buyer profile and processes. Can YouTube, Vimeo, Tumblr, Pinterest, LinkedIn, Instagram and the like better help your buyers make the decisions you want them to make?Read More
Much like the three laws that govern and describe almost all of physics, there are a set of six fundamental truths about how customer experience operates. And whether we know them or are acutely aware of them, they’re operating like software underneath the marketing programs we develop. Marketing might get you new customers, but if you’re not looking after the customer experience, what’s the point?Read More
The logo for Simply Managed I.T. won Gold for Corporate Identity/Logo and Silver for Corporate Identity/Design, while Marjoram Creative’s logo and UtiliQuest’s corporate promotional video both received Gold Awards of Excellence in their respective categories.Read More
Marjoram has developed a new corporate identity for commercial real estate firm Pollock Commercial and will soon help them launch a new website. Pollock Commercial is headquartered in Atlanta and provides a full spectrum of brokerage and consulting services for owners and users of office, retail and industrial properties.Read More
The Oxford English Dictionary added a symbol to its collection of over 45,000 words…Read More
The London 2012 Olympic Games began with a bang two weeks ago and has become—contrary to NBC’s best efforts—the most watched Olympic Games ever..Read More