What we think.

Fresh perspectives and musings from Marjoram

Cracking the Trophy Kid Code

Cracking the Trophy Kid Code

There is a statistic for everything you ever wanted to know about the coveted Millennial consumer. These 18-34 year olds were born into a technologically-fueled era that has resulted in the explosion of Big Data. Information about Millennials’ preferences, desires, habits and inclinations has been collected, analyzed and dissected in the quest to get inside their heads and into their pockets.

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