Cracking the Trophy Kid Code
There is a statistic for everything you ever wanted to know about the coveted Millennial consumer. These 18-34 year olds were born into a technologically-fueled era that has resulted in the explosion of Big Data. Information about Millennials’ preferences, desires, habits and inclinations has been collected, analyzed and dissected in the quest to get inside their heads and into their pockets.
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Fresh Perspectives
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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