What we think.

Fresh perspectives and musings from Marjoram

A Mighty Approach to Product Campaign Messaging

Henkel Easyflow Messaging Campaign

Henkel Adhesive Technologies is the world’s number one adhesives producer. Their focus on innovation in the Packaging and Consumer Goods market resulted in the creation of Easyflow®, a patented hot melt adhesive delivered in small, non-sticky mini chub form.

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Beyond Personas: Understanding your audience so well, it’s like you read their mind.

What’s the difference between knowing your audience, and understanding them?

If you’re like us, you’re now spending most of your working hours at home. During this time of home-based social distancing, you might be running into your neighbors a bit more than usual. If you know your neighbor, you can quickly summarize the most basic information about them if asked: name, profession, marital status, number…

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Reclaiming a brand that matters.

MPR Branding

A leader in comprehensive asset protection for refineries, gas and LNG facilities, MPR Services needed a new message and identity to clearly communicate the company’s expertise in reclamation services.

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Engineering a new brand and message.

S8 Engineering Branding

With a new name, S8 Engineering needed help identifying, visualizing, and clearly communicating their unique value to the industries they serve.

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Solvay & Cytec: Together they are more

Integrated campaign introduces aerospace market to a new name. When Solvay acquired Cytec, they became the world’s second-largest materials supplier serving the aerospace market. Cytec had enjoyed years of leadership in the industry and as a result had developed deep ties with key decision makers in aerospace.

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Money management app represents big business for small screens

Money management app represents big business for small screens. The Money Network Mobile App is an account management tool for Money Network® cardholders that gives them quick access to their Account information at anytime. This version of the app was a significant upgrade from the original launch.

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6 Tips For an Effective Global Marketing Campaign

Insights Global Marketing

Is your organization a global one, or is it getting ready to expand internationally? Here are some great tips to turn your global marketing campaign into a resounding success.

1. Know your audience.
Just because a marketing strategy works in the United States doesn’t mean it’s going to be successful overseas.

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6 Ways You Could (and Should) Put Video Into Your Marketing

Insights 6 Tips Video Marketing

Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.

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Using Email to Send a Message that Matters

Using Email to Send a Message that Matters

In a world that Twitter, Facebook, and Instagram seem to dominate, it’s easy to look at email as an old-fashioned tool for promoting your business. However, to be a truly effective marketer, you’ll want to use every tool at your disposal.

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6 Tips for a Successful Trade Show Exhibition

6 Tips for a Successful Trade Show Exhibition

Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.

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