A Mighty Approach to Product Campaign Messaging
Marketing campaign and messaging built upon a core idea of confidence to establish a unique and ownable identity for Easyflow. By leveraging the unique form factor, we created a messaging framework that focused on the small size of the technology.
Beyond Personas: Understanding your audience so well, it’s like you read their mind.
What’s the difference between knowing your audience, and understanding them?
If you’re like us, you’re now spending most of your working hours at home. During this time of home-based social distancing, you might be running into your neighbors a bit more than usual. If you know your neighbor, you can quickly summarize the most basic information about them if asked: name, profession, marital status, number…
Reclaiming a brand that matters.
A leader in comprehensive asset protection for refineries, gas and LNG facilities, MPR Services needed a new message and identity to clearly communicate the company’s expertise in reclamation services.
Engineering a new brand and message.
With a new name, S8 Engineering needed help identifying, visualizing, and clearly communicating their unique value to the industries they serve.
Solvay & Cytec: Together they are more
Integrated campaign introduces aerospace market to a new name. When Solvay acquired Cytec, they became the world’s second-largest materials supplier serving the aerospace market. Cytec had enjoyed years of leadership in the industry and as a result had developed deep ties with key decision makers in aerospace.
Money management app represents big business for small screens
Money management app represents big business for small screens. The Money Network Mobile App is an account management tool for Money Network® cardholders that gives them quick access to their Account information at anytime. This version of the app was a significant upgrade from the original launch.
6 Tips For an Effective Global Marketing Campaign
Is your organization a global one, or is it getting ready to expand internationally? Here are some great tips to turn your global marketing campaign into a resounding success.
1. Know your audience.
Just because a marketing strategy works in the United States doesn’t mean it’s going to be successful overseas.
6 Ways You Could (and Should) Put Video Into Your Marketing
Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.
Using Email to Send a Message that Matters
In a world that Twitter, Facebook, and Instagram seem to dominate, it’s easy to look at email as an old-fashioned tool for promoting your business. However, to be a truly effective marketer, you’ll want to use every tool at your disposal.
6 Tips for a Successful Trade Show Exhibition
Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.
Fresh Perspectives
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
"*" indicates required fields