Logo Trends for 2012
Created by Bill Gardner, LogoLounge.com is an inspirational resource we’ve been using for years to help with the initial stages of research for every logo project. Each year, they study thousands of logos and hand-pick the ones they believe have emerged as up and coming trends. The resulting annual Trend Report is a great way…
The Art of Underpainting
A person’s taste in art can range from traditional to contemporary and everything in between. But there’s one thing we can all agree on: without it, our lives would be fairly drab. So on a recent family spring break trip to Charleston we took our two older children, Aidan (9) and Molly (7), to a…
Breaking the Code
You can’t go very far these days without running into a QR (Quick Response) code. Using QR codes can be a great way to engage your audience–turning them from passive viewer to active participant–but there are many things to consider before jumping on the bandwagon and assuming that “If you place it, they will come.”…
So Now We’re Cool… Right?
So the cool kids at Microsoft have recently released their new logo for Windows 8. On first impression I have mixed feelings about this new mark. Maybe it’s the preconceived notion that I have about what a Windows logo should be, or maybe it’s the complete departure from their multi-colored, dimensional logos that threw me…
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Fresh Perspectives
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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