What we think.

Fresh perspectives and musings from Marjoram

6 Tips For an Effective Global Marketing Campaign

Insights Global Marketing

Is your organization a global one, or is it getting ready to expand internationally? Here are some great tips to turn your global marketing campaign into a resounding success.

1. Know your audience.
Just because a marketing strategy works in the United States doesn’t mean it’s going to be successful overseas.

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6 Ways You Could (and Should) Put Video Into Your Marketing

Insights 6 Tips Video Marketing

Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.

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Using Email to Send a Message that Matters

Using Email to Send a Message that Matters

In a world that Twitter, Facebook, and Instagram seem to dominate, it’s easy to look at email as an old-fashioned tool for promoting your business. However, to be a truly effective marketer, you’ll want to use every tool at your disposal.

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6 Tips for a Successful Trade Show Exhibition

6 Tips for a Successful Trade Show Exhibition

Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.

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5 Digital Strategy Tips: Putting your business objectives first.

5 Digital Strategy Tips

Understand the ways different technologies are used by your customers. And understand your target audience and your buyer profile and processes. Can YouTube, Vimeo, Tumblr, Pinterest, LinkedIn, Instagram and the like better help your buyers make the decisions you want them to make?

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The 6 Laws of Customer Experience

The 6 Laws of Customer Experience

Much like the three laws that govern and describe almost all of physics, there are a set of six fundamental truths about how customer experience operates. And whether we know them or are acutely aware of them, they’re operating like software underneath the marketing programs we develop. Marketing might get you new customers, but if you’re not looking after the customer experience, what’s the point?

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Cracking the Trophy Kid Code

Cracking the Trophy Kid Code

There is a statistic for everything you ever wanted to know about the coveted Millennial consumer. These 18-34 year olds were born into a technologically-fueled era that has resulted in the explosion of Big Data. Information about Millennials’ preferences, desires, habits and inclinations has been collected, analyzed and dissected in the quest to get inside their heads and into their pockets.

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5 Reasons You May Need a Content Management System

5 Reasons You May Need a Content Management System

A CMS system comes with great power and great responsibility.

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Going for Gold with an Olympic Brand

The London 2012 Olympic Games began with a bang two weeks ago and has become—contrary to NBC’s best efforts—the most watched Olympic Games ever..

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