Solvay & Cytec: Together they are more
Integrated campaign introduces aerospace market to a new name. When Solvay acquired Cytec, they became the world’s second-largest materials supplier serving the aerospace market. Cytec had enjoyed years of leadership in the industry and as a result had developed deep ties with key decision makers in aerospace.
6 Ways You Could (and Should) Put Video Into Your Marketing
Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.
Marjoram Earns 4 Communicator Awards
The logo for Simply Managed I.T. won Gold for Corporate Identity/Logo and Silver for Corporate Identity/Design, while Marjoram Creative’s logo and UtiliQuest’s corporate promotional video both received Gold Awards of Excellence in their respective categories.
Fresh Perspectives
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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