With a new name, S8 Engineering needed help identifying, visualizing, and clearly communicating their unique value to the industries they serve.
Integrated campaign introduces aerospace market to a new name. When Solvay acquired Cytec, they became the world’s second-largest materials supplier serving the aerospace market. Cytec had enjoyed years of leadership in the industry and as a result had developed deep ties with key decision makers in aerospace.
Trade show exhibitions present an excellent opportunity to bring visibility to your company and grow your business. However, everyone else at the trade show is there for the same purpose—competing for space and attention, even if they’re not direct competition. Here are six tips to help you stand out from the crowd at your next trade show.