What do you make (possible)?
We see the piece that makes the whole better. We know how to help your customers see it, too. We help B2B industrial and ingredient brands step out of the shadows and into the spotlight, into the place where they tell relevant stories about what they make possible. Does Tide list a bunch of chemical…
What’s the difference between knowing your audience, and understanding them?
If you’re like us, you’re now spending most of your working hours at home. During this time of home-based social distancing, you might be running into your neighbors a bit more than usual. If you know your neighbor, you can quickly summarize the most basic information about them if asked: name, profession, marital status, number…
A go-to guide for when(ever) events come back.
It’s been a rough few months for the exhibition business. Not only the organizations and exhibit companies involved in trade shows, but also the component technology companies that rely on trade shows to create visibility for their brands, products, or technologies. Whenever they come back (and I believe it will be sooner rather than later), trade shows will again present an excellent opportunity to bring visibility to your company, grow your business, and build customer engagement.
A go-to guide for including video in your marketing strategy.
Videos are a great way to inform and interact with your audience, especially when you’re an ingredient technology. They have the ability to make the highly complex easier to understand, and they’re extremely flexible—they can demonstrate a process or encourage a quick understanding of your component technology and what it makes possible. So, how should you be using this powerful medium to engage your audience?
Money management app represents big business for small screens. The Money Network Mobile App is an account management tool for Money Network® cardholders that gives them quick access to their Account information at anytime. This version of the app was a significant upgrade from the original launch.
Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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