Are you framing the solution or the problem?
Your messaging must address their unique pain, too—not just your specific awesome.
BUILDING RAPPORT Chances are you don’t personally know your potential client, so picking up the phone and just talking one of your old college buddies into a professional blind date isn’t an option – but that shouldn’t stop you from understanding their problems and how you can help them. One thing you do definitely know:…
Marketing Clarity for Complex B2B Brands
What do you make (possible)?
We see the piece that makes the whole better. We know how to help your customers see it, too. We help complex B2B brands step out of the shadows and into the spotlight, into the place where they tell relevant stories about what they make possible. Does Tide list a bunch of chemical ingredients on…
Beyond Personas: Understanding your audience so well, it’s like you read their mind.
What’s the difference between knowing your audience, and understanding them?
If you’re like us, you’re now spending most of your working hours at home. During this time of home-based social distancing, you might be running into your neighbors a bit more than usual. If you know your neighbor, you can quickly summarize the most basic information about them if asked: name, profession, marital status, number…
Are You an Ingredient Brand?
Ingredient Brands: The things that make things better. What they are, why it matters, and how to market them more effectively.
To put it plainly, “ingredients” are the parts or components (chips, adhesives, algorithms) that power a product (computers, packaging, search).
Trade show planning post-pandemic?
A go-to guide for when(ever) events come back.
It’s been a rough few months for the exhibition business. Not only the organizations and exhibit companies involved in trade shows, but also the component technology companies that rely on trade shows to create visibility for their brands, products, or technologies. Whenever they come back (and I believe it will be sooner rather than later), trade shows will again present an excellent opportunity to bring visibility to your company, grow your business, and build customer engagement.
Launching your product brand overseas?
A go-to guide for launching your component technology abroad.
Are you getting ready to launch (or relaunch) a product or technology internationally? If so, here are some great tips to turn your marketing strategy into a resounding success.
Are you focused on the customer experience?
A go-to guide for industrial brands.
Much like the three laws of motion that govern general physics, there’s a set of six fundamental truths about how the customer experience operates for ingredient brands–or any brand, for that matter. And whether we know these truths or not, they’re operating like software underneath every marketing program we develop.
Are you considering video for your industrial product?
A go-to guide for including video in your marketing strategy.
Videos are a great way to inform and interact with your audience, especially when you’re an ingredient technology. They have the ability to make the highly complex easier to understand, and they’re extremely flexible—they can demonstrate a process or encourage a quick understanding of your component technology and what it makes possible. So, how should you be using this powerful medium to engage your audience?
Money management app represents big business for small screens
Money management app represents big business for small screens. The Money Network Mobile App is an account management tool for Money Network® cardholders that gives them quick access to their Account information at anytime. This version of the app was a significant upgrade from the original launch.
6 Ways You Could (and Should) Put Video Into Your Marketing
Videos are a great way to inform and interact with your audience. They’re also extremely flexible—they can simplify something complex, demonstrate a process, or just encourage quick understanding of who you are and what you do.
Fresh Perspectives
A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.
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