What we think.

Fresh perspectives and musings from Marjoram

Reclaiming a brand that matters.

MPR Branding

A leader in comprehensive asset protection for refineries, gas and LNG facilities, MPR Services needed a new message and identity to clearly communicate the company’s expertise in reclamation services.


Engineering a new brand and message.

S8 Engineering Branding

With a new name, S8 Engineering needed help identifying, visualizing, and clearly communicating their unique value to the industries they serve.


Solvay & Cytec: Together they are more

Integrated campaign introduces aerospace market to a new name. When Solvay acquired Cytec, they became the world’s second-largest materials supplier serving the aerospace market. Cytec had enjoyed years of leadership in the industry and as a result had developed deep ties with key decision makers in aerospace.


Money management app represents big business for small screens

Money management app represents big business for small screens. The Money Network Mobile App is an account management tool for Money Network® cardholders that gives them quick access to their Account information at anytime. This version of the app was a significant upgrade from the original launch.


Twitter Hatches a New Bird

Twitter recently dropped their well known lowercase “t” and updated their bird icon of six years. The new, more simplyfied look is based on three overlapping circles, referencing the themes of connection and intersection generated by social networks.


Logo Trends for 2012

Created by Bill Gardner, LogoLounge.com is an inspirational resource we’ve been using for years to help with the initial stages of research for every logo project. Each year, they study thousands of logos and hand-pick the ones they believe have emerged as up and coming trends. The resulting annual Trend Report is a great way…


Fresh Perspectives

A newsletter we send every Friday to share our ramblings, perspectives, thoughts, and rants on all things B2B branding, messaging and marketing.

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